A Local SEO business with Google map citation technology can help your local business grow online through more exposure to online traffic. A Google map citation is information about your local business location which is displayed around the internet usually consisting of your company name, street name, city, province, state, and website URL. Your company citations generally appear in various directories and other online resources that search engines utilize to determine the relevancy and accuracy of your location. With the popularity of Google Places, many local businesses have experienced increased visibility in search engine results. In this article, we will discuss more about how a Local SEO business with Google map citation technology can benefit your local business.
Google Map Citation Helps Your SEO Efforts
Google Places is an online map application which is responsible for collecting and storing business data within a Local SEO framework. For any Local SEO business, the success of marketing and advertising largely depends on the visibility of the business’s website in search results. Since most online users do not bother to scroll down the page or use other tools to locate the information they are searching for, they will usually end up viewing your website from the search results page. In this case, a Citation Link building service can greatly help your local SEO efforts by establishing your company as an authority in its geographic area.
Google Maps provides a great tool to promote your websites. But it does so by using geographical data which is determined by the IP address of your site’s server. In order for you to achieve high rankings and consistent traffic, you should not only focus on increasing the number of traffic to your site but also the number of people who can locate your website in the search results. This is where a Local SEO company with Google map citations can help. They can boost your ranking in the area where you intend to gain popularity by creating links to your site from popular local sites.
How Google Map Citation Can Help your Local SEO?
There are a variety of ways in which Google map citations can help your Local SEO efforts. The most obvious way in which Google backlinks can be of great assistance is by improving your ranking with Google. The high ranks that you can achieve with Google when using Google map citations will increase the amount of targeted traffic that you can funnel to your website. This means more sales and returns for your company.
Local SEO companies employ techniques which allow them to create authoritative map citations for Local SEO purposes. An authoritative citation is a link back to your site from another well-known site. The most common way to create an authoritative citation is through links from sites like Google, Wikipedia, and Yahoo! Local. If you own a business page with a URL that is interesting enough, it is not impossible for you to generate backlinks on these popular sites. Local SEO firms can take care of the rest.
A back link from another site which has a high Google map ranking but very low in other important search engine rankings can be extremely valuable. This is because the high Google ranking site will be able to completely different its ranking positions through links. This will enable the completely different site to appear higher in search results, pushing the website with a lower Google ranking to the very bottom of the list. If your site ends up there, your competition will suffer. This can mean losing your entire Local SEO campaign, depending on how deep in the rankings you go.
How do you know where you are at in Local SEO?
Search Engines use a special algorithm that determines the ranking of websites. Google itself has also developed its own proprietary system, called Local SEO which is based entirely upon the link-analysis process. A firm that provides Local SEO services has built-in tools and technologies that can detect these link relationships. They also have the ability to analyze your competitors’ campaigns and rank them according to their importance.
Once you’ve identified a good Local SEO service, ask them for a copy of their competitor’s analysis report. This will give you a very clear picture of what areas you need to improve on to get closer to reaching the top of the rankings. If your ranking is falling due to bad Local SEO practices, these reports will provide you with the blueprint you need to climb back up the Google search results. In most cases you should not have to pay an outside company to help you improve your ranking. If you feel that paying a professional may help increase your profitability, then by all means make the investment. Otherwise, you may find yourself wasting time and money on a project that doesn’t move your online business forward.