Build up your readership

As a guide, a blog post should be about 400 words. If your post is longer than this, think about serialising it. People tend to scan web content, so make every word count.

Interaction

Just because your blog is not getting any comments does not mean that it is not being read. Think about the number of articles you read or blogs that you visit. Do you always leave comments? Many people don’t. However, you will find that you get more comments as you slowly build up your readership.

Make your blog shareable

Links are the lifeblood of the internet, so make it easy for your readers to share your blog. The easiest way to do this is by using share icons. These are social networking icons (see example to the right of this article) that make it easy for people to share your post and consequently, drive traffic and potential sales to your website.

Measure your blog’s performance

If you haven’t already done so, make sure you have a web stats tool to measure your website’s performance. The most popular one is Google Analytics. It’s free and literally takes minutes to install. Over time, as you add more posts to your blog, it will give you a clearer picture of how people are finding your blog and, most importantly, which of your posts are popular so you know the kind of content your readers like.

There are many benefits to having a business blog and with these tips, you should well on your way to creating a successful blog that also promotes your business.

Abidemi Sanusi is the founder of Ready Writer Copywriting. The company can be found on Twitter @readywriteruk

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